Consumers outnumber producers

📰 Seth Godin's Blog

New technology can disrupt traditional careers, but also creates new opportunities for consumers to become producers

intermediate Published 23 Apr 2026
Action Steps
  1. Analyze how new technology is changing your industry
  2. Identify potential disruptions to traditional careers
  3. Explore ways to empower consumers to become producers
  4. Develop strategies to support and engage with these new producers
  5. Evaluate the impact on your business model and adjust accordingly
Who Needs to Know This

Marketing and product teams can benefit from understanding how new technology can change consumer behavior and create new opportunities for engagement

Key Insight

💡 New technology can create new opportunities for consumers to become producers, but requires businesses to adapt and support them

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🚀 New tech can disrupt careers, but also empowers consumers to become producers! 💡

Key Takeaways

New technology can disrupt traditional careers, but also creates new opportunities for consumers to become producers

Full Article

New technology often upends the careers of experienced professionals. When the Mac offered typesetting to the masses, typographers were incensed. They had grown up with lead or photo composition, they understood why it was called a ‘case’ and they knew how to kern. The typographers warned us that we’d soon be inundated by ugly, careless […]
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