Bluesky is getting ‘communities’

📰 The Verge

Bluesky's new communities feature will allow users to engage in smaller, interest-based groups, enhancing user experience and fostering deeper connections, which matters for social media platforms aiming to increase user retention and satisfaction

intermediate Published 11 Jun 2026
Action Steps
  1. Explore Bluesky's AT Protocol to understand its decentralized architecture
  2. Build a community on Bluesky using the new feature
  3. Configure community settings to tailor the space to specific interests
  4. Test community engagement through targeted content and interactions
  5. Apply insights from community feedback to improve the overall user experience
Who Needs to Know This

Product managers and social media marketers on a team can benefit from understanding Bluesky's communities feature to inform their platform strategies and user engagement plans, while designers can learn from the approach to community-building

Key Insight

💡 Decentralized community-building can enhance user experience and retention on social media platforms

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🚀 Bluesky introduces 'communities' for deeper connections! 💬

Key Takeaways

Bluesky's new communities feature will allow users to engage in smaller, interest-based groups, enhancing user experience and fostering deeper connections, which matters for social media platforms aiming to increase user retention and satisfaction

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