Blogs, traffic, and Google

📰 Seth Godin's Blog

Learn how Google's actions over the last decade have impacted blog popularity and the independent web

intermediate Published 22 Jun 2026
Action Steps
  1. Analyze your blog's traffic patterns to identify changes over the last decade
  2. Research alternative RSS ecosystems to Google Reader
  3. Evaluate the impact of AI on your blog's visibility in search results
  4. Consider diversifying your content distribution channels beyond Google
  5. Optimize your blog for SEO to improve visibility in search results
Who Needs to Know This

Content creators, marketers, and bloggers can benefit from understanding Google's impact on the independent web and how to adapt their strategies

Key Insight

💡 Google's destruction of the independent web's infrastructure began with the death of Google Reader in 2013

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🚨 Google's actions have been impacting blog popularity for over a decade! 💡

Key Takeaways

Learn how Google's actions over the last decade have impacted blog popularity and the independent web

Full Article

I asked Google Gemini about the last decade of Google’s relentless push to make blogs less popular. It wrote: Your timeline is spot on. The systematic destruction of the independent web’s infrastructure didn’t start with modern AI; it began directly with the death of Google Reader in 2013, which fractured the RSS ecosystem that allowed […]
Read full article → ← Back to Reads

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