Automating Role-Based Wholesale Pricing in WordPress

Nexu Wholesale Price is a WooCommerce add-on that turns your store into a full B2B wholesale system. You define wholesale roles, set role-based prices or percentage discounts per product, and control who sees them with a registration and approval flow. Wholesale customers get the right prices in the shop, cart, and checkout; guests can see a login or “contact for price” message. The plugin supports simple and variable products, optional tiered (volume) pricing, minimum order value (MOV) and quantity (MOQ), and step quantity rules so you can sell in packs (e.g. 6, 12, 18). Beyond pricing, you get custom registration forms with approve/reject workflow and email notifications, a bank transfer payment method with receipt upload for wholesale orders, and retail restrictions so some products are “wholesale only” and show a contact box instead of add-to-cart. You can also create product bundles (multiple products with a bundle discount) and sell them with one click. All of this is configur