Ask HN: Overcoming engineer/developer bias against SEO

I was out to lunch today with a fellow startup CEO who commented that our company (SEOmoz) was likely having a much harder time finding remarkable engineers to hire due to the negative perceptions about SEO as an industry and business practice. In his experience, even very smart, talented people from this background tended to have closed minds on this topic. Since we specifically discussed the Hacker News community, I thought it valuable and worthwhile to post here and see if the community had opinions on the topic and, perhaps, could share ways in which we could help overcome it. My sense is that HN is generally filled with smart, open-minded people who love applying science and technology to marketing (or any other problem), yet SEO (and web marketing as a whole) seems to attract derision, often without context. Love to hear your thoughts. --- RE our specific situation: We're hiring primarily for folks to work on our web crawl, processing & machine learning platforms (as well as