Ask HN: Ok, so i have an awesome app, and 10K in budget, now what?

I am a tech guy, creating apps is easy. I can get around the coding, design, ux and make it shiny. But how the hell do i get users? 10K/life is all the money i can spend on this. Social sites are bullshit, unless you got an army of friends, no one is going to notice you. CPC? Even with insanely low 0.2 per click, and 5% ridiculously high conversion, that’s only 2500 users. Only 5% of them will be loyal users, so we are down to 125. What about next month? Hoping to get noticed by techcrunch / mashable is stupid. SEO is also no good, it will take months to get ranked. And If the idea is unique it won’t help (did anyone search for "how do i send 140 char messages" before twitter, or even after?). Trying to rank for more general keywords like ‘find friends online’ is retarded, would take years. Solution one: Get lucky, get noticed by the players. Solution two: Get funding, switch 10K/life to 30K/month. Solution three: ????.