Ask HN: How do you get your devs to understand your customers?

I am the CTO of a SaaS company. The software we make isn't software for software developers. So we aren't building it for ourselves, and except for in some niche or contrived cases, don't have a reason to dogfood it. We have a strong product management team, and a strong engineering leadership. From my perspective, we generally work on the right things, and get them done reasonably quickly to a reasonably high standard. Whenever I put the word out for feedback, questions, or suggestions for things we could improve on, something that always comes up is "we need to improve developer understanding of how our customers use the product". I'm sure this isn't unique to us. We have tried many things over the years, I wouldn't say I've found a silver bullet for it. We've tried things like visiting customers in person, encouraging devs to reach out to customers, encouraging devs to pair with customer-facing staff internally on meetings. We'v