AOV alone is misleading - the CVR/RPS trap, and 10 tactics to lift order value

1. 1Calculate your current AOV and CVR to understand their impact on revenue
2. 2Analyze the relationship between AOV and CVR to identify potential cancellation effects
3. 3Apply the 10 tactics to lift order value, such as offering bundles or loyalty programs
4. 4Track the impact of each tactic on AOV, CVR, and RPS
5. 5Use the RPS decision frame to evaluate and prioritize tactics

E-commerce and marketing teams can benefit from understanding the relationship between AOV, CVR, and RPS to optimize their revenue strategies

💡 Tracking AOV alone can hide cancellation effects with CVR, so it's essential to consider the interplay between these metrics

📈 Boost revenue by looking beyond AOV! Consider CVR and RPS to optimize your e-commerce strategy