A Simple Guide to A/B Testing in 2026

📰 Convertize Blog

A/B testing compares conversion rates of two page versions to determine which one performs better

beginner Published 13 Jan 2022

Action Steps

Define a goal for the A/B test, such as increasing signups or sales
Split website traffic into two groups: the control group and the treatment group
Create a modified version of the page, the treatment, and show it to the treatment group
Compare the conversion rates of the control and treatment groups to determine which version performs better

Who Needs to Know This

Product managers and marketers benefit from A/B testing as it helps them make data-driven decisions to improve website conversion rates and overall user experience

Key Insight

💡 A/B testing helps you make data-driven decisions to improve website conversion rates