A Satisfação do Cliente Não é um Mistério. É uma Equação.
📰 Medium · Data Science
Learn how to build a predictive model to understand customer satisfaction using 18 operational variables and surpass traditional machine learning models like XGBoost and Random Forest
Action Steps
- Collect 18 operational variables related to customer journeys
- Build a predictive model using an interpretable AI approach
- Compare the performance of the model with traditional machine learning models like XGBoost, CatBoost, and Random Forest
- Analyze the results to identify key factors that control NPS scores
- Implement the predictive model to intervene in customer journeys and improve satisfaction
Who Needs to Know This
Data scientists and product managers can benefit from this article to improve customer satisfaction and predict NPS scores
Key Insight
💡 Using an interpretable AI approach can reveal key factors that control NPS scores and improve customer satisfaction
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📊 Build a predictive model to understand customer satisfaction and surpass traditional ML models! 🚀
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