A grand debate: is data science just a 'rebranding' of statistics?

I'm hosting a debate at the Royal Statistical Society in London on the 11th of May. The subject is 'Data Science and its Relationship to Statistics'. It's the response by the Society to the phenomenon of data science. (It took a while but hey, its a 200-year-old learned institution.) I'd love to get some opinion here on this. Is data science a new field or just a 'rebrand'? This is more than just navel gazing: the nurturing of new scientific fields has led to immense gains in human knowledge (eg the recognition of molecular biology as a distinct field in the 1940s). Open to any thoughts.