71% of stores have GA4 installed. Only 11% actually use it. Here's what's broken.

1. 1Analyze the current GA4 installation and usage rates in your organization
2. 2Identify the barriers to adoption, such as lack of training or resources
3. 3Develop a plan to increase GA4 usage, including report automation and data-driven decision making
4. 4Configure GA4 to track key performance indicators and automate reporting
5. 5Test and refine your GA4 implementation to ensure accurate data collection and analysis

Data analysts, marketers, and product managers can benefit from understanding the reasons behind the low usage of GA4 despite its high installation rate, to improve their own analytics implementation and automation

💡 There is a significant gap between GA4 installation and actual usage, highlighting the need for better training, resources, and implementation strategies

71% of stores have GA4 installed, but only 11% use it. What's holding you back from getting the most out of your analytics?