Who’s Buying Who: The Acquisitions, Mergers, and Shutdowns Redefining the Experimentation Space in 2026

The A/B testing and experimentation space looks very different today than it did 5–10 years ago. Private equity firms are consolidating independent tools, tech giants are acquiring experimentation infrastructure outright, and AI is transforming what it means to “run an experiment.” This article explores the major acquisitions, mergers, and sunsets in the experimentation space, and