The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast]

Having trouble viewing the text? You can always read the original article here: The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast] In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether AI will ki