How to Track Link Clicks with Meta Pixel for Facebook Retargeting

📰 Dev.to · Anand Rathnas

Track link clicks with Meta Pixel for Facebook retargeting without modifying the destination site

intermediate Published 18 May 2026
Action Steps
  1. Set up Meta Pixel on your Facebook account
  2. Create a short link using a URL shortener
  3. Configure Meta Pixel to fire on every short link click
  4. Test the setup to ensure Meta Pixel is tracking link clicks correctly
  5. Use the tracked data to create retargeting ads on Facebook
Who Needs to Know This

Digital marketers and affiliate marketers can benefit from this technique to retarget users who have clicked on their links

Key Insight

💡 Use Meta Pixel to track link clicks and retarget users on Facebook without touching the destination site

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Track link clicks with Meta Pixel without modifying the destination site! Perfect for affiliate marketers and advertisers
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