Cookieless EC measurement: a 4-step shift to first-party
📰 Dev.to · toshihiro shishido
Learn a 4-step process to shift from third-party to first-party measurement for EC (E-commerce) as cookies are being phased out
Action Steps
- Assess current third-party cookie usage in EC measurement
- Implement first-party cookies or alternative tracking methods
- Configure data collection and storage for first-party measurement
- Validate and compare results between old and new measurement methods
Who Needs to Know This
This benefits marketing and analytics teams who need to adapt to the changing landscape of cookieless measurement and ensure accurate tracking of e-commerce activities
Key Insight
💡 First-party measurement is crucial for accurate EC tracking as third-party cookies are phased out
Share This
🚨 Cookieless future is here! 🚨 Learn how to shift to first-party EC measurement in 4 steps https://dev.to/toshihiro_shishido/cookieless-ec-measurement-a-4-step-shift-to-first-party-3o4k #cookieless #ecmeasurement
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