Why 90% Of Outreach Gets Ignored By Journalists
In this episode of E-coffee with Experts, our host Austin Willman chats with Nicole Franco, Head of Digital PR, AI Innovation at Fractl. She shares bold insights on what’s overhyped in digital PR (hint: survey campaigns), why AI is not killing PR, and how the best teams are using LLMs like Claude and ChatGPT to scale smarter, without sacrificing quality.
Nicole breaks down:
- Why excessive survey campaigns are oversaturating journalists
- The real way to make data campaigns newsworthy
- How to optimize brand visibility inside LLMs
- Why authority beats link volume every time
- How AI workflo…
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Chapters (15)
01:10: The Most Overhyped PR Trend Today
1:10
02:00: Why Survey Campaigns Are Everywhere
2:00
03:20: Common Mistakes With Survey Data
3:20
05:10: How To Make Surveys Newsworthy
5:10
06:10: Must-Have Skills In Modern PR
6:10
07:20: Why AI Skills Are Now Essential
7:20
08:40: Getting Your Brand Into AI Answers
8:40
10:10: Writing Content For AI And Search
10:10
12:00: How To Land Top Media Coverage
12:00
13:50: Showing PR Value To Executives
13:50
15:10: What PR Really Means Today
15:10
16:40: Staying Relevant In Your Market
16:40
18:10: Building Real Media Relationships
18:10
20:00: Using AI Without Losing Human Touch
20:00
21:40: Strategy vs Volume In PR
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