The ICP Strategy Behind Gamma, Lovable & Claude Code

One of the biggest challenges in AI today? Most AI companies don’t know their Ideal Customer Profile (ICP). And that kills momentum. Look at the winners: • Gamma didn’t sell “AI slides” — they sold speed to people who hate making slides • Lovable didn’t target hardcore developers — they targeted technical enthusiasts • Claude Code chose terminal-first real developers instead of casual IDE users That one ICP decision gave Claude Code 10X better performance on coding tasks. -AI success isn’t about better models. -It’s about sharper positioning. If you're building AI products, this is non-neg…