The Hidden Story Behind Lacoste’s Crocodile 🐊 #shorts

Did you know the Lacoste crocodile was the first brand name on clothing René Lacoste the French tennis champion was nicknamed the crocodile after a bet involving a crocodile skin suitcase He had a crocodile embroidered on his blazer making him the first person to wear a visible brand logo on clothing This story marks the beginning of fashion branding as we know it Before Lacoste clothes didn't advertise their maker the lesson personal stories create memorable brands Lacoste his nickname became a symbol of sporty elegance that outlived his tennis career Great fashion brands often start with au…