The Future Of Content In An AI World: Provenance & Trust In Information

If you're a content creator, this episode can help you provide value as the competition for attention becomes a competition for trust. When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world. In this episode, Katie Morton, Editor-in-Chief of Search Engine Journal, and Emily Ann Epstein, Director of Content at Sigma, dig into her post and unpack what AI really means for publishers, content creators, and marketers now that AI tools present …