The “40th Try” That Took Over Homes 🧴 #shorts

Did you know WD 40 got its name from the number of attempts the water displacing formula was the 40th attempt by a small San Diego company trying to prevent corrosion in aerospace equipment The name literally means water displacement 40th formula What started as a niche industrial product became a household staple because the company listened to employees taking cans home The lesson your customers might find uses you never imagined Instead of fighting unauthorized use the company leaned into it Wd40 expansion came from embracing the wrong customers Sometimes the best market research is simply…