New Way Now: RTL Deutschland delivers 200K campaign-ready video ads in a day with Veo and Vertex AI

*Featured in this video:* Frank Penning, CIO of RTL Deutschland *Executive summary:* RTL Deutschland, Germany’s largest private broadcaster and first cross-media champion, partnered with Google Cloud to grab a front-row with its audience. Using Google Cloud, including Google’s Veo model and Vertex AI, RTL Deutschland developed “Project Octopus,” an AI-powered marketing amplifier that automatically analyzes audience behavior, segments target groups, and then generates video ad content, tailored to their preferences. The amplifier has dramatically transformed content production workflows: movi…