New Map for Product Managers: Rulesets for Global Business

Geopolitical risk is consuming more and more attention across the C Suite, forcing international businesses to rethink their marketing strategies as the benefits of globalization are called into question by superpowers determined to dominate large parts of the world coming under unprecedented strains of climate change, demographic aging, and the rise of a majority global middle class. As superpowers wage their national-brand “wars” across target markets, learn how to apply your own globalization strategy to create competitive advantage across these geopolitical boundaries. Accommodate near-sho…