LinkedIn Ads has different rules: don't go broad

The advice you always see is: Go broad and let the algorithm optimise. That works well for a lot of B2C businesses. It works well on Meta. It works well on Google. Because those platforms have ridiculous amounts of data. They know what people look at, what they shop for, and often when they’re about to buy. But your niche B2B business cannot rely on the algorithm in the same way. If your average customer is worth £40k a year and you only really sell to procurement directors in a handful of industries, there might only be 1,500 to 2,500 people like that in the whole UK. So if you’re only …