How to Cultivate Content Creativity: A Framework for Marketers
Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of rejection or humiliation?
You'll discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking.
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👁️🗨️ About Melanie Deziel
– Website https://www.melaniedeziel.com/
🔗 Show Notes From This Episode
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Chapters (7)
Intro
1:18
Why Businesses Struggle to Produce Creative Content Ideas
5:49
How to Create a Culture That Encourages Creative Content Ideas
13:07
Establish a Parameters for Pitching and Discussing Creative Ideas
20:11
Practice Divergent Thinking to Get Big Creative Content Ideas
27:11
Practice Convergent Thinking Flesh Out Big Creative Content Ideas
35:02
How to Pitch Creative Content Ideas Up the Chain
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