How Smart Brands Are Buying Meta Media in 2026 | Smart Marketer Show Ep 11 FULL EPISODE

Molly Pittman (CEO of Smart Marketer) breaks down the most important Meta ad strategies to stay competitive in 2026 based on dozens of accounts we manage across Smart Marketer and the Smart Marketer Agency. You’ll learn what’s actually changed inside Meta over the last year, why the Andromeda era is forcing a new way to buy media, and how to think about creative as the new targeting (including Meta’s “creative cost multiplier” and why strong creative can dramatically reduce your costs). Molly also walks through the two main approaches we’re seeing work right now: an “old school” scaling styl…