Day 14 | How to Set Up Conversion API in Meta Ads?

📌 ABOUT THIS VIDEO: If you want to accurately send your website activity data to Meta Ads, Conversion API is better than Meta Pixel. But how do you actually set it up? In Day 14 of Helping You Master Meta Ads, I explain the simplest way to connect Conversion API using Meta Ads Manager. To set it up, go to Ads Manager and open Events Manager. Inside Datasets, you’ll find the option to set up Conversion API. Click on it, choose “Set up with partner integration,” and then select WordPress or Shopify depending on how your website is built. Once you follow the next steps, your Conversion API will …