Capstone Project: Digital Marketing and Growth Hacking

Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics. You’ll start by crafting a campaign strategy and defining your target audience, then create an SEO-driven content plan, paid advertising assets, and a social media calendar. You’ll also build a conversion-optimized product page and personalized email sequence. To boost performance, you’ll analyz…