AI-powered Marketing with Microsoft Copilot

This course will help you learn how to make marketing decisions based on business objectives, data, and the capabilities of artificial intelligence rather than intuition or isolated tactics. Upon completion, you will be able to systematically analyze markets, customer motivations, and business constraints, develop well-grounded marketing strategies, and use AI as a tool for strategic thinking. Throughout the course, you will master core strategic marketing frameworks—from Product–Market Fit and Jobs-to-be-Done to working with NPS and market trends—and learn how to apply them in practice using …