AI Mode Features & Ranking | Tom Capper | Whiteboard Friday

As Google continues to integrate artificial intelligence into search, the way we track and understand rankings is changing. In this video, Tom Capper dives into the data behind AI Mode, comparing it to both standard organic results and AI Overviews. Tom examines the "fan-out" query mechanism, which causes AI Mode to pull from a much broader set of sources than traditional search, resulting in a surprising lack of overlap with top organic rankings. You’ll also learn about the specific "features" that dominate AI Mode—from verbose text paragraphs to the "cards" that most closely resemble tradit…