4 Prompt Tracking Mistakes to Avoid | Tom Capper | Whiteboard Friday 4k

Are you tracking AI prompts the same way you track traditional SEO keywords? If so, you might be missing the big picture. In this Whiteboard Friday, Tom Capper explains the four most common mistakes marketers make when tracking their brand's visibility in Large Language Models (LLMs) like ChatGPT and Google's AI Overview. Tom breaks down why traditional SEO metrics—like ranking position and click-through rates—don't translate to AI search, and why you should care more about mentions than citations. Access and download the HD whiteboard here: https://moz.com/blog/prompt-tracking-mistakes-whit…