What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
📰 Ahrefs Blog
Content decay refers to the decline in traffic and engagement of existing content over time, and can be fixed through strategies like updating and repurposing content
Action Steps
- Identify outdated content
- Update and repurpose existing content
- Use keyword research to refresh content
- Promote refreshed content on social media and email newsletters
Who Needs to Know This
Content marketers and SEO specialists can benefit from understanding content decay to optimize their content strategy and improve traffic and engagement
Key Insight
💡 Regularly updating and repurposing existing content can help mitigate content decay and improve SEO rankings
Share This
💡 Refresh your old content to combat content decay and boost traffic!
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