Three lessons for creating a sustainable AI advantage

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Intercom's AI advantage was created by experimenting early, measuring rigorously, and building an architecture that evolves with each model

intermediate Published 30 Jul 2025
Action Steps
  1. Experiment early and often with AI models to build fluency
  2. Unlock speed with strong evaluations to measure model performance
  3. Build long-term advantages with architectural flexibility to evolve with each model
Who Needs to Know This

Product teams, engineering teams, and leadership can benefit from Intercom's lessons to create a sustainable AI advantage and drive business growth

Key Insight

💡 Experimenting early and often with AI models helps build fluency and unlocks speed with strong evaluations

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💡 Intercom's AI advantage: experiment early, measure rigorously, and build an evolving architecture #AI #LLMs
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