The 11 Best Social Media Analytics Tools for Creators and Marketers

📰 Buffer Blog

Use social media analytics tools to streamline and understand your social media metrics

intermediate Published 11 Mar 2026

Action Steps

Identify your social media goals and objectives
Research and compare the 11 social media analytics tools listed
Choose the tools that best fit your needs and budget
Set up and integrate the tools with your social media accounts

Who Needs to Know This

Marketers and creators on a team benefit from using these tools to track and analyze their social media performance, allowing them to make data-driven decisions

Key Insight

💡 Using social media analytics tools can help you make sense of your social media numbers and make data-driven decisions