Testing ads in ChatGPT

📰 OpenAI News

OpenAI starts testing ads in ChatGPT with clear labeling and strong privacy protections

intermediate Published 9 Feb 2026
Action Steps
  1. Understand the ad labeling and formatting in ChatGPT
  2. Recognize how ads are separated from organic responses
  3. Review user control options for ad display and targeting
Who Needs to Know This

Product managers and marketers on a team can benefit from understanding how ads in ChatGPT work, as it may impact their business strategies and user engagement

Key Insight

💡 OpenAI's ad testing in ChatGPT prioritizes user control and transparency

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🚀 OpenAI introduces ads in ChatGPT with strong privacy protections!
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