LEGO SMART Play Is Great Fun, But No Revolution — At Least, Not Yet

📰 Forbes Innovation

LEGO SMART Play is entertaining but not revolutionary yet

beginner Published 20 Mar 2026

Action Steps

Understand the current state of LEGO SMART Play
Analyze its strengths and weaknesses
Identify areas for growth and improvement
Consider potential applications and expansions

Who Needs to Know This

Product managers and designers can learn from LEGO's experimental approach to innovation, while marketers may find opportunities in its unique concept

Key Insight

💡 Innovation often requires iterative growth and refinement