Launching Sora responsibly

📰 OpenAI News

OpenAI launches Sora with built-in safety features to protect users, including visible and invisible provenance signals, consent-based likeness using characters, and safeguards for teens

intermediate Published 30 Sept 2025

Action Steps

Understand the importance of safety features in AI-powered video generation
Implement visible and invisible provenance signals to distinguish AI content
Develop consent-based likeness using characters to protect user identity
Create safeguards for teens, including limitations on mature output and parental controls
Use layered defenses to filter harmful content and keep the feed safe

Who Needs to Know This

The product management and development teams at OpenAI benefit from this launch as it showcases their commitment to responsible AI development, while the marketing and community teams can leverage these safety features to promote the platform and build trust with users

Key Insight

💡 Safety is a top priority in AI development, and built-in features can help protect users and build trust