Kenya’s I&M Bank hits 98% digital usage as growth shifts to revenue per user

1. 1Analyze customer transaction data to identify opportunities for increasing revenue per user
2. 2Develop targeted marketing campaigns to upsell or cross-sell digital services to existing customers
3. 3Optimize digital channels to improve user experience and increase engagement
4. 4Monitor and evaluate the effectiveness of revenue-increasing strategies

Product managers and digital marketers on a team can benefit from understanding the shift in growth strategy, as they will be responsible for developing strategies to increase revenue per user

💡 The next phase of growth for digital banking will come from extracting more revenue from existing users rather than acquiring new ones

💡 98% of I&M Bank's customers are digital! Next phase of growth: increasing revenue per user