How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy via @sejournal, @rio_seo

📰 Search Engine Journal

Use zero-party and first-party data to fuel intent-based SEO strategies

intermediate Published 25 Mar 2026

Action Steps

Collect and analyze zero-party and first-party data
Identify user intent and preferences
Create targeted content based on user intent
Optimize content for search engines

Who Needs to Know This

Marketing teams and SEO specialists can benefit from using zero-party and first-party data to create targeted content and improve search engine rankings

Key Insight

💡 Using zero-party and first-party data can help create targeted content and improve search engine rankings