How to Cultivate Content Creativity: A Framework for Marketers

1. 1Separate ideation process into divergent and convergent thinking phases
2. 2Encourage wild and ambitious ideas during the divergent phase
3. 3Evaluate and refine ideas during the convergent phase
4. 4Foster a culture that encourages creativity and reduces fear of rejection

Content creators and marketers on a team can benefit from this framework to develop innovative ideas and improve their content strategy

💡 Separating ideation into two distinct phases can help marketers develop innovative content ideas

💡 Boost content creativity with a 2-phase approach: divergent & convergent thinking!