Horizon Media’s New COO Has a Mandate to Kill Billable Hours
📰 Adweek
Horizon Media's new COO aims to eliminate billable hours and shift to performance pay as AI transforms the agency business
Action Steps
- Assess current billing models and identify areas for improvement
- Develop performance metrics that align with client goals and agency objectives
- Design and implement a new compensation structure that rewards performance and outcomes
- Communicate changes to employees and clients, and provide training and support for a smooth transition
Who Needs to Know This
This change benefits account managers and client success teams as they will need to adapt to new compensation structures and performance metrics, and it also impacts finance and operations teams who will need to implement and track the new pay system
Key Insight
💡 The shift to performance pay requires a fundamental change in how agencies measure success and compensate employees
Share This
💡 Horizon Media's new COO is on a mission to kill billable hours and shift to performance pay as AI reshapes the agency business
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