Google Analytics Launches Scenario Planner and Projections via @sejournal, @brookeosmundson

📰 Search Engine Journal

Google Analytics introduces Scenario Planner and Projections for better ad performance forecasting and budget optimization

intermediate Published 25 Mar 2026

Action Steps

Use Scenario Planner to forecast ad performance
Optimize budgets based on projected outcomes
Plan cross-channel media spend strategically

Who Needs to Know This

Digital marketers and media planners on a team can benefit from these new features to optimize their ad budgets and plan cross-channel media spend more effectively

Key Insight

💡 Google Analytics' new features enable more strategic planning and budget optimization for advertisers