73% of your ecommerce emails are broken (and your customers can’t tell you)

📰 Copyhackers

Most ecommerce emails fail basic accessibility checks, affecting conversions

intermediate Published 18 Dec 2025
Action Steps
  1. Conduct accessibility audits on existing email campaigns
  2. Implement clear and simple email copy
  3. Use accessible formatting and design elements
  4. Test emails for accessibility before sending
Who Needs to Know This

Email marketers and ecommerce teams can benefit from understanding accessibility to improve customer experience and conversions

Key Insight

💡 Accessible email copy is crucial for removing friction and improving conversions

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🚨 73% of ecommerce emails fail accessibility checks! 🚨
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